A broad creative skill-set and diverse background enables highly creative concept development.
After fully understanding the design challenge and having completed preliminary research, a short but intense brainstorming session is undertaken to ensure the breadth of the issue is addressed. This often sparks the initial design direction and is also used to enable constant momentum with creative thinking.
Concepts are developed using ideation sketching, proof of concept models and CAD. These techniques are interwoven to generate innovative concepts that work.